In recognition of eminence or impact or stature or achievements or abilities or professional status, Koo awards a Yellow Tick against user profiles. The award of the Yellow Tick is based on predefined criteria and is a recognition that the user is a significant representative of the Voices of India and Indians.
The Koo Eminence Tick cannot be purchased. It is based on predefined criteria which recognizes the eminence or stature or achievements or abilities or professional status. The evaluation criteria has been created in the Indian context and may be subject to change. Koo is committed to recognizing eminence in all domains.
To apply for verification, click here.
Koo uses a mix of internal research and third-party public resources in evaluating applications for Eminence Recognition. The criteria is reviewed in March, June, September and December of each year to respond to changes in landscape. Koo may also award the Yellow Tick of Eminence in exceptional circumstances not covered in the criteria.
Users may apply for Yellow Tick Eminence recognition from within the Koo App or by writing to [email protected] An evaluation response will be provided within 10 (ten) days. In certain cases responses may be delayed in order for the criteria to be met.
Koo reserves the right to deny or revoke verification to any accounts at its discretion and may not provide reasons for such denial.
Koo will suspend/remove accounts that use imagery of, or similar to, the Eminence badge in a manner that may mislead the public about the accounts’ status.
The criteria are neither exhaustive nor definitive and any miss is unintentional and inadvertent. Koo is committed to recognizing eminence in all domains of Indian life. In case of any questions or concerns please write to [email protected].
|Category (in alphabetical order)||News articles in print / online media with a significant focus on the candidate||Interviews in programs / channels with a significant focus on the candidate||Books / Publications by publishing houses not related to the candidate||Designation or Award / Accomplishment||Verified accounts on globally recognized significant social media organisations|
|Actor/Model||5 or more||3 or more||1 or more||Winners of awards given by the Govt. of India or a State Govt. or any other national/international award given by a private body which has a history of more than 10 years.
Mr. India, Ms India, Mrs India, International pageant participant or similar internationally recognised event.
|1 or more|
|Any person(s) decorated with Civil, Military, Gallantry or other National Awards conferred by the Govt of India or a State Govt or any other national/internatational organisation having a history of more than 10 years. Other recognitions of ability or achievement from organisations having a history of more than 10 years (eg. Limca Book of Records, Guiness Book of records, Mensa etc.).||1 or more|
|Armed Forces Personnel||2 or more||1 or more||1 or more||Current or past holders of the rank of Major General or above in the Army OR Rear Admiral or above in the Indian Navy OR Air Vice Marshal and above in the Air Force||1 or more|
|Author/Writer||5 or more||2 or more||2 or more||Any literary award given by the Govt. of India or a State Government or any other literary awards of eminence in any Indian language having been granted for more than 10 years.||1 or more|
|Business & Commerce||5 or more||3 or more||2 or more||MD/CEO of any of the top 100 publicly listed companies on NSE or BSE; MD/CEO of a private company with valuation of $100m or revenue of $10m: A start-up registerered with the Govt. of India and having a minimum fund raise of $5M; and its founders||1 or more|
|Constitutional Authorities & Designations||NA||NA||NA||Accounts of the offices of, and the individuals who are Constitutional Authorities including (not an exhaustive list), President of India, Vice President of India, Prime Minister of India, Deputy Prime Minister of India, Speaker/Deputy of Lok Sabha, Speaker/Deputy Speaker of Rajya Sabha, Cabinet Ministers, Union Ministers of State, Judges, Constitutional/Statutory Bodies (like the SEBI, TRAI), Members of Constitutional Bodies (e.g. NHRC) etc.
Chief Ministers, Deputy Chief Minister, Governors, Speakers of both the houses of State Legislative Assemblies, State Ministers. Accounts of Parliament and State Legislatures.
|Creative Artists in any field||5 or more||3 or more||1 or more||Winners of awards given by the Govt. of India or a State Govt. or any other National/International Award which has a history of more than 10 years||1 or more|
|Doctors or Medical Professionals||2 or more||1 or more||1 or more||Head of IMA/ICMR; Person who is the Head of an Organisation and whose name is stated in the List of Organisations on the Ministry of Ayush's website; Heads of organisations listed in the Ministry of Health & Family Welfare; A Recognised and Eminent Healthcare or Medical Practitioner or a Super Specialist with a Minimum Experience of 20 years or more.||1 or more|
|Education Professionals||2 or more||1 or more||1 or more||President's Award/ Governor's Award, Award by the Govt. of India or a State Govt. or any other National/International Award which has a history of more than 10 years; Chancellor/Vice Chancellor/Registrar of a University recognised by the UGC or an Institute of Eminence, Head of a National Body Governing for Education in India||1 or more|
|Government Dignitaries & Senior Officials||3 or more||2 or more||2 or more||Members of the UPSC; Members of the SPSC; IAS officers who are PS to Cabinet Ministers, any other OSD in the Government of India; Governor of the RBI; Election Commissioner of India; Comptroller & Auditor General; Heads of Statutory Commissions, Heads of Central or State Govt. financial bodies; IPS/IRS with a designation of Commissioner and above; IFS officers with designation Minister/DCM Ambassador or above; Indian or State Administrative Services officer IAS officers with designation of District Magistrate/Collector/Deputy Commissioner or equivalent of a District or Additional Secretary in the State government or Joint Director/Deputy Secretary to the Government of India and above.||1 or more|
|International Organisations||5 or more||3 or more||2 or more||Bodies formed by bi-lateral or multilateral treaties.
Agencies formed for International co-operation.
|1 or more|
|Journalists||10 or more by the candidate in news publications recognized/verified by Koo||3 or more||2 or more||Office Bearer or Functionary of an Association or Union or Representative body of working journalists in India which has been in existence for 10 years or more. Holder of a current and valid press card or accreditation issued by the PIB or the Press or Information Department of a State Government.
Journalist awarded or nominated for an National/International Award related to journalism which has a history of more than 10 years. OR Should have interviewed more than 5 eminent personalities.
Journalist whose article or work has been cited in more than 5 instances in national/international publications in the last 3 years.
|1 or more (eg muck rack)|
|Judicial Authorities and Legal Professionals||2 or more||1 or more||1 or more||Judge of the Supreme Court or a State High Court; Registrar/Sub Registrar of the Supreme Court or a High Court; Senior Advocate of the Supreme Court or High Court; Member of Governing Council of Bar Council of India or any State Bar Council||1 or more|
|Elected or Political or Diplomatic representatives||5 or more||3 or more||2 or more||An MP or an MLA
A person having won/nominated for a National/State/Local/Panchayat Election conducted by the Election Commission of India or a State Election Commission in the last 5 years.
The National /State President or Spokesperson or Youth Wing President or a party official of a political party recognised by the Election Commission of India.
Any other official of a political party (recognised by the Election Commision of India) confirmed to be a functionary either on the official website or an official publication or on a letter signed by the National/State President or Spokesperson, Youth Wing President or MP or MLA or any other senior party official holding an officially recognised position.
International Statesperson with a verified account on a globally recognized social media intermediar. Accreditated Diplomats of a Foreign State in India.
|1 or more|
|Ministries & Govt. Departments of Central and State government||Automatic verification on submission of an application through an Official Account/Email ID|
|Large News, Media Organisations||Newspapers, Media Organisations holding a current registration with the Registrar of News Papers or Ministry of Information of Broadcasting Govt. Of India and having at atleast 200 employees. Each such organisation may also nominate upto 100 prominent employees for eminence verification who are enagaged in journalism or media.|
|Other Influential Individuals & Civic Society Organisations or other entities assisting in public purpose and awareness||5 or more||3 or more||2 or more||Other persons or institutions or bodies who may be active in spreading awareness or building communities around specific causes including social, economic, cultural, political causes, who have a follower count above 100,000 on a social media platform or who have a demonstrable track record of engaging in social, economic, cultural, political discourse engagements for more than 5 years. Nominated representatives of these organisations.||1 or more|
|Political Parties, Student Unions, Youth movements and related organisations and their National and State level functionaries||5 or more||3 or more||2 or more||Political Parties that are registered with the ECI and their respective Youth/Student Organisations (National & State level) or State Offices||1 or more|
|Prominent National and International Sports Teams||5 or more||3 or more||2 or more||Accounts of National and International Sports Teams playing in a major National or International Sports League or Tournaments and players nominated by such teams.
National and International governing bodies of various sports, sports teams, or sports leagues.
|1 or more|
|Prominent Non-Governmental Organisations||5 or more||3 or more||2 or more||NGO registered with the Central or State Govt. with a demonstrable track record in social service for a period of 10 years deomonstrated by financial documents.||1 or more|
|Representative offices of foreign governments in India||Automatic verification on submission of application from an Official Account/Email ID|
|Scientists||2 or more||2 or more||1 or more||Head of a Scientific Division or Board, or Subordinate Office or Autonomous Institute listed on the website of the Ministry of Science and Technology.
Head/Lead/Principal Scientist of a multilateral International body.
Head/Lead/Principal Scientist of a fortune 500 MNC or an Indian Company with a turnover of more than INR 100 Cr with a minimum work experience of 15 years.
A highly recognised scientist or specialist with an experience of more than 15 years.
|Social Activists||5 or more||3 or more||2 or more||Heading a registered NGO which has been in existence and has a demonstrable record of serving the public at large for more than 10 years deomonstrated by financial documents.||1 or more|
|Spiritual or Religious figures||5 or more||3 or more||2 or more||Heading a spiritual or religious movement having a history of more than 10 years.||1 or more|
|Sports person||5 or more||3 or more||1 or more||Asian Games Medal, National Games Medal, Olympics Medal, Paralympics Award, Arjuna Award, Dronacharya Award, Member of a National Team in any sport , National Head of the governing body of an Indian sport in existence for more than 5 years. Participant/member of a sports team that is recognized /followed nationally. Eg. Pro Kabaddi League, IPL, ISL, Ranji/State teams.
Sports person ranked by the International/National governing body of their sport within the top 100 participants in their sport and gender.
|1 or more|
|Talent Management Companies/Manager||5 or more||3 or more||2 or more||Managing 5 Koo verifiable personalities (personalities already on Koo)||1 or more|
|Podcasts, Audio or Video Serials/Series||5 or more||3 or more||2 or more||Podcast having atleast 50000 subscribers, length of atleast 15 mins and a regular podcaster for atleast one year. Audio/Video Serials/series/news shows having atleast 50000 subscribers and running continuously for at least one year.||1 or more|
|Political Analyst/ Commentator/Consultant||5 or more||3 or more||2 or more||Verifiable experience of having engaged in atleast 5 elections conducted by the Election Commission of India||1 or more|
|Regional Language Digital Media including digital news publishers; YouTube news channels, news podcasters and similar||Registration as a publisher of news and current affairs content or a publisher of online curated content under applicable laws, and any two of (a) Continuous operation for at least 5 years, or (b) monthly PVs of at least 500,000 for the last 6 consecutive months, or (c) Visibility in first two pages on Google Search Page ranking based on ‘Name’ Search, or (d) Follower Base on FB or Subscriber Base on YouTube or Instgram of at Least 100K in the past 6 consecutive month.|